POP STORE - CLOTHING

THE BRIEF
City Pop Up Retail worked closely with creative agency 'Pop Store' to create a Victorian theatre style Pop-up shop with a feel and look based on the fantasy film “The imaginarium of doctor Parnassus”. The shop needed to be completely unique and attract large volumes of customers as well as increase brand awareness through creating memorable experiences.

THE SOLUTION
In order to create high traffic volumes and an unforgettable experience a magical environment was created. The feel of the shop was emphasized by the artwork and layout which included a 1950’s ice-cream van, black and white checked lino and lots of interesting props.

THE RESULTS
The unique look of the Pop Store attracted high footfall creating a positive “hype”. Sales figures tripled during the 2 month period and lots of free publicity was created from the campaign.