INDOOR PARK - PUBLIC INFORMATION

THE BRIEF
Attract consumers to the city centre and educate them on the council’s upcoming developments. 

THE SOLUTION
An empty retail unit was transformed into an indoor park.  As consumers followed the yellow brick road through the store they were met with various interactive activities which directly educated them on upcoming developments.  The Pop up shop was quirky and inviting with live gardens, deck chairs and woodland animal props.  The attractive layout of the shop encouraged consumers to take their time within the shop while exploring the information.

THE RESULTS
The success of the pop up store not only attracted the locals but tourists too.  Free press was created due to the unique layout and concept of the shop therefore adding to the success of the campaign.